Today I spent most of my work day setting up last minute meetings before the holidays with various vendors. I also ended up speaking with a guy in Seattle who works for a label making company. This lead came from a friend who isn’t connected to apparel manufacturing in any way, she just happens to know a guy who makes labels (thanks for the lead, Nikki!). The label guy is really resourceful and open to helping out start-ups. The turnaround time for labels (once the designs are confirmed) is 2-3 weeks– I thought it would take much longer.
There are many bag designers who think that labels are not where you should spend your time or money. They think settling for a cheap label allows you to spend dollars in other investments. As for me, I know that a label is a way to express my brand, and I will likely spend a lot of time focusing on my company’s branding. My business cards, website, hangtags, and labels are all things that can help me define and differentiate Jones Market from say, Vera Bradley (*puke*).
On a side note, I am a little frustrated by the false snow weather reports. I am supposed to meet a guy in Portland this week and I keep rescheduling due to inaccurate meteorology. I think that every time a meterologist gives a false storm report, he/she should be forced to do live reporting from inside the storm when it actually happens.
OK, I’m done now. See ya manana.
LOL! To the Vera Bradley comment.